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Arms Race Beginning in Nevada Online Poker Market

With rumors of Caesars Entertainment preparing to launch their WSOP.com online poker room in Nevada in the next week –which is sure to be the most powerful early brand in the US market– Ultimate Poker is starting to clean-up around its edges a bit and has put a verification system in place for Verizon, Cricket, and Virgin Mobile users, according to PokerFuse.com.

The lack of a verification system, especially for the hundreds of thousands of Verizon users, was one of the biggest hindrances for Ultimate Poker in attracting players. Now that Ultimate Poker has put this system in place it will be interesting to see if they can pull in Verizon users before other sites start popping-up, and people are unaware that they can now play from their Verizon, Cricket, and Virgin devices.

Ultimate Poker was so adamant on being first in the market that the company was willing to rollout a stripped-down version of their software simply to beat their competitors to the punch. The reviews of the Ultimate Poker software have not been kind, with people likening the software to early online poker rooms from 2001. One poster on PokerForums.org had this t say about the software:

Big thumbs down…

No scrolling for bet sizing on the middle turn ball on the mouse

Can’t input bet sizing in an effective manner with the numerical pad

Also, they give you a random hourly text input (those puzzling “discolored/unreadable” codes that you see at credit cards, websites, etc. when you are sign up for an account)…not so great when you are the middle of hands on multiple tables

According to Todd Witteles’ website, PokerFraudAlert.com, he has heard that Caesars Entertainment is planning on launching their WSOP.com Nevada site in the coming week. The WSOP.com website will feature 888’s software, and unlike Ultimate Poker which developed its own software, the WSOP.com should be ready to go from day-one.

As more and more online poker rooms come online in what is a very small market –Nevada has less than 3 million residents—you can expect a number of upgrades and improvements to constantly be taking place, and you can also expect new and enticing promotions and bonuses to be offered to players in an effort to woo them away from competitors.

The question is, did Ultimate Poker do itself a favor by being first, or will they be remembered for their “not ready for primetime” debut, that not only featured inferior software and a lack of verification, but also the use of Ultimate Bet-connected Iovation to run checks on players, while other sites like WSOP.com unroll a near-perfect product right out of the gate? Get the detailed review on Titan Poker here.

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