Last week Cake Poker announced (or rather USPoker.com noticed) that it would be rebranding its business and would henceforth be known as Win Cake, with the CakePoker.com/CakePoker.eu domains now redirecting to WinCake.com. There was no reasoning given for the change and the logo and overall appearance of the site seem the same.
Over the past year Cake Poker has gone through a number of changes, most notably migrating all of their US customers to their sister site Juicy Stakes Poker, while Cake Poker retained its European and ROW player base. Perhaps the Revolution Gaming site is looking at becoming a player in Europe where a company must be licensed and regulated to gain access to certain markets?
After Cake Poker migrated its players to the Juicy Stakes website the emphasis for the site saw a shift from a poker-centric website to a full gaming website that offers casino games and a soon to be launched sports-book. The name change could simply reflect the new direction of the company as a gaming website (Win Cake) and not a poker website (Cake Poker).
Another possibility is that the site is simply trying to stay a step ahead of the US DOJ, but this doesn’t make much sense if they continue to use a .com domain name, which the DOJ has proven to be easily seized.
Yet another possibility is the site simply wants to put some space between its current operation and the Cake Poker brand, which has been one of the worst in online poker in terms of withdrawal times since Black Friday. For whatever reason Cake Poker has been unable to process withdrawals in a timely manner over the past two years, and after addition of Lock Poker and the rebranding of the Cake Poker Network to Revolution Gaming the problem has only been exacerbated.
A final reason that has been long-hinted at in online poker circle is that the Revolution Gaming Network is headed towards a split. The network is a complete mess at this point in time, with skins using their own cashiers, which has seen a site like Intertops process payments in days, while the likes of Cake Poker and Lock Poker take months. This issue has led to rampant chip-dumping and other problems across the network, and turned the skins against one another with a lot of finger-pointing.
Whatever the reason for the name change may be, it still doesn’t solve the withdrawal issues at the site, or the in-fighting and problems with other Revolution Gaming skins. The likely answer to why the rebrand occurred is some combination of all or some of the above possibilities I laid out. Check out all the latest online poker promotions at our Titan Poker Promotions section.
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